Preparing Your Property for Professional Media: A Comprehensive Guide for Homeowners

How To Make Your Property
P O P   O U T !
"it's the principle of it" ... by Adam Holzer

For me, it's at least a 2-3 hour process and I go through the property repeatitively and thoroughly about 15 times with 6 different cameras and technologies

No Pets and No People - it slows down the process by double ... sure, we can cordinate pets/people, but my rates will double too

Hide Those U-G-L-Y Cords & Broom Handles & Shampoo Bottles ... my cameras will see ANYTHING and EVERYTHING

The cameras will see what you try to hide under the beds ... so use closets and cubbords and storage spaces

Less "stuff" is better content. Keep. It. Simple. Stupid. KISS 😘 

In the fast-paced world of real estate and vacation rentals, attracting potential buyers or renters often hinges on the quality of your property's media presentation. Whether you're looking to sell your house, promote a vacation lodge, or rent out a property, professional photos, videos, drones, 360 virtual tours, and floor plans can make a significant impact. To ensure your property stands out in a crowded market, follow these simple steps to prepare your home for a successful media gathering session.

Things to Consider:

1. **Clean and Declutter:**
   Before the media team arrives, tidy up your property. Remove personal items, excess furniture, and any unnecessary clutter. A clean, decluttered space provides a blank canvas for photographers and videographers to work their magic.

2. **Enhance Curb Appeal:**
   First impressions matter. Spruce up your property's exterior by mowing the lawn, trimming bushes, and adding colorful potted plants. Make sure the entrance is inviting and well-maintained.

3. **Lighting Matters:**
   Natural light can do wonders for your photos and videos. Open curtains and blinds to let in as much natural light as possible. Replace any burnt-out light bulbs and consider using warm-toned light for a cozy feel.

4. **Highlight Key Features:**
   Identify the unique selling points of your property, whether it's a stunning view, a spacious kitchen, or a cozy reading nook. Make sure these features are clean, well-lit, and showcased prominently during the media session.

5. **Fix Minor Repairs:**
   Attend to any minor repairs or maintenance issues. Patch up holes, fix leaky faucets, and replace any chipped paint. A well-maintained property gives the impression that it has been cared for.

6. **Stage Your Property:**
   Arrange furniture and decor in a way that highlights the flow and functionality of each room. Consider hiring a professional stager if needed. Staged properties often photograph better and leave a lasting impression.

7. **Consider Drone Photography:**
   If your property has an appealing outdoor space or unique architecture, consider incorporating drone photography. This can provide stunning aerial views that showcase the property's surroundings.

8. **360 Virtual Tours:**
   Provide a virtual walkthrough experience by investing in a 360-degree virtual tour. This allows potential buyers or renters to explore your property online, providing a more immersive experience.

9. **Accurate Floor Plans:**
   Include accurate and updated floor plans. This helps potential buyers or renters understand the layout of the property and envision how they would use the space.

10. **Communicate with the Media Team:**
    Before the media gathering session, communicate your expectations and any specific features you want to highlight. Share your property's unique story to guide the creative process.

11. **Create a Welcoming Atmosphere:**
    Consider adding small touches like fresh flowers, a bowl of fruit, or neatly folded towels in the bathroom. These details contribute to a welcoming atmosphere and make your property more appealing.

12. **Secure Valuables:**
    While media professionals are typically trustworthy, it's a good practice to secure any valuables or personal items during the session. This ensures peace of mind for both you and the media team.

Conclusion:
Investing time and effort into preparing your property for professional media can significantly impact its marketability. By following these simple steps, you can ensure that your home, lodge, or rental property shines in photos, videos, and virtual tours, capturing the attention of potential buyers or renters in a competitive real estate landscape.